Getting Ready For Google+ w/ Mark Traphagen
I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven’t had a chance to interact with or read any of Mark’s ramblings online, you are missing out. Mark...
View ArticleTrends & Buzzwords from Mozcon 2013 [Infographic]
That’s a wrap for Mozcon 2013 and from the looks of it, it was a huge success. Unfortunately, the 97th Floor team wasn’t able to make it this year, but we kept a close watch on everything with a new...
View ArticleKPIs, Elephants and Protecting Your Web Presence
What the Zambian Government Can Teach Us About KPIs In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are...
View Article97th Floor’s CEO Chris Bennett Spoke at Share15
Yesterday, September 23, was the final day of BrightEdge’s Share15 conference in San Francisco. Share15 is a Content Performance Marketing event put on “for digital marketers, by digital marketers.”...
View Article97th Floor Introduces 97 X, a New R&D Department Led by Josh Moody
We at 97th Floor have always prided ourselves on our ability to innovate—to reach beyond the standard agency offerings and bring new skills and resources to the table. In the past, we have worked on...
View ArticleCognitive Biases
In the world of digital marketing, we talk about Google on a daily basis. We talk new techniques and tools that help us understand how to optimize for search engines. Something of equal importance is...
View ArticleYouTube SEO Best Practices
YouTube is second only to Google as the largest search engine in the world, and has 100 hours of video uploaded every 60 seconds. With over 4 billion videos viewed on a daily basis, it’s no wonder that...
View ArticleWho’s Your Audience: Leveraging Facebook Analytics
Facebook knows a lot about you – like your age, gender, income and even whether you rent or own a home. You thought you were the expert Facebook stalker! Facebook constantly gathers data about its...
View ArticleNo Tools, No Budget, No Problem: Get ROI Using Social Media
Social media. Don’t go rolling your eyes and hitting the back button just yet. I’m going to show you how easy it is to get big ROI from little budget and no tools. We’re talking about Pretzel Day style...
View ArticleJeff Harmon and Debunking the YouTube “Viral” Myth (#002)
ideas are cheap. execution is the hard part. Today’s guest is Jeff Harmon of the Harmon Brothers, geniuses behind Squatty-Potty, Orabrush, Poo-Pourri, Purple and Chatbooks video sensations. In this...
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