Don’t Get Jacked by Social Media “Lessers”
Over the past month I have read a lot of blogs talking about horror stories of their premium content that they took weeks even months to write getting submitted by social media users that have poor...
View ArticleThe Keyword of the Day: Outreach
“Like voodoo and witchdoctors, most of the time SEO is achieved by throwing darts or mixing chicken bones with blood.” That is what you will find if you look up the term “SEO” on Urban Dictionary (The...
View ArticleSEO Tools: Making Google Analytics Work For You
Gazing into the sprawling, exhaustive database that is Google Analytics for the first time can feel a little overwhelming for the uninitiated. There are sweeping lines, multiple colors, various tabs,...
View ArticleUpgrade Your Blogger Outreach Toolbox and Stop All the Spreadsheet Madness
(Disclaimer – In no way are we affiliated with GroupHigh and they have no idea we’re even writing this article about their awesome product, but we fell in love with it, so we thought we would express...
View ArticleGetting Ready For Google+ w/ Mark Traphagen
I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven’t had a chance to interact with or read any of Mark’s ramblings online, you are missing out. Mark...
View ArticleTrends & Buzzwords from Mozcon 2013 [Infographic]
That’s a wrap for Mozcon 2013 and from the looks of it, it was a huge success. Unfortunately, the 97th Floor team wasn’t able to make it this year, but we kept a close watch on everything with a new...
View ArticleKPIs, Elephants and Protecting Your Web Presence
What the Zambian Government Can Teach Us About KPIs In the 1950s, the young biologist Allan Savory was working to set up natural parks in Zambia, Africa. National parks teeming with wildlife are...
View Article97th Floor’s CEO Chris Bennett Spoke at Share15
Yesterday, September 23, was the final day of BrightEdge’s Share15 conference in San Francisco. Share15 is a Content Performance Marketing event put on “for digital marketers, by digital marketers.”...
View Article97th Floor Introduces 97 X, a New R&D Department Led by Josh Moody
We at 97th Floor have always prided ourselves on our ability to innovate—to reach beyond the standard agency offerings and bring new skills and resources to the table. In the past, we have worked on...
View ArticleCognitive Biases
In the world of digital marketing, we talk about Google on a daily basis. We talk new techniques and tools that help us understand how to optimize for search engines. Something of equal importance is...
View ArticleYouTube SEO Best Practices
YouTube is second only to Google as the largest search engine in the world, and has 100 hours of video uploaded every 60 seconds. With over 4 billion videos viewed on a daily basis, it’s no wonder that...
View ArticleWho’s Your Audience: Leveraging Facebook Analytics
Facebook knows a lot about you – like your age, gender, income and even whether you rent or own a home. You thought you were the expert Facebook stalker! Facebook constantly gathers data about its...
View ArticleNo Tools, No Budget, No Problem: Get ROI Using Social Media
Social media. Don’t go rolling your eyes and hitting the back button just yet. I’m going to show you how easy it is to get big ROI from little budget and no tools. We’re talking about Pretzel Day style...
View ArticleJeff Harmon and Debunking the YouTube “Viral” Myth (#002)
ideas are cheap. execution is the hard part. Today’s guest is Jeff Harmon of the Harmon Brothers, geniuses behind Squatty-Potty, Orabrush, Poo-Pourri, Purple and Chatbooks video sensations. In this...
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